I find the stories hiding in the work
Communication and marketing strategist
Storytelling > Strategy > Content > Creative Direction
Every organization, brand, artist and idea has a story. Sometimes it's obvious. Sometimes it's buried underneath the complexity of the work.
My job is to find it, shape it, and help the right people hear it.
What I Do
I work at the intersection of communications, marketing, storytelling and creative direction.
I help organizations understand what they need to say, who needs to hear it, and how to turn that understanding into meaningful communication.
Sometimes that means developing a communications strategy. Sometimes it's finding the story inside a brand. Sometimes it's building a campaign, producing a film, developing content or helping an artist articulate the idea behind their work.
The format changes. The thinking doesn't.
My Approach
LISTEN
Understand the people, context and problem before creating anything.
FIND
Identify the story, idea or opportunity hiding underneath the complexity.
SHAPE
Turn that insight into a clear narrative, strategy and creative direction.
MOVE
Create the communications, content and experiences that help people understand, connect and act.
My path has never been linear. That's the point.
My background spans theatre, documentary filmmaking, human-computer interaction, communications, marketing and creative production.
I've directed films, produced documentaries, developed brands, created campaigns, built digital experiences, interviewed artists, photographed people and places, managed social channels and led communications initiatives.
Each discipline taught me to look at problems differently.
Theatre taught me how to understand character, conflict and audience.
Documentary taught me how to listen and find the story.
UX taught me to think about people and their experience.
Communications taught me how organizations work and how ideas move through them.
Creative production taught me how to turn an idea into something people can actually see, hear and experience.
Today, I bring those disciplines together to help people communicate work that matters.
I've spent my career making ideas tangible.
ORGANIZATIONS
Strategic communications, campaigns, stakeholder engagement and organizational storytelling.
BRANDS
Brand development, packaging, marketing, content and audience strategy.
ARTISTS
Artist storytelling, creative direction, content, music projects and audience development.
CULTURE
Film, theatre, music, photography and projects that help people connect with culture.
Story Matters
Good communication isn't about saying more.
It's about understanding what matters and making it impossible to miss.
The best stories don't manipulate people into caring.
They reveal why something deserves to be cared about.
Beyond the work
I'm a filmmaker, storyteller, creative director, communications professional, husband, father and lifelong student of how people make meaning.
I'm particularly interested in music, film, culture and the independent artists and organizations doing ambitious work without enormous resources.
I'm based in Edmonton, Alberta, and work with organizations, brands and creative people wherever the work takes me.
Have a story worth finding?
Whether you're building something new, trying to explain something complicated or looking for a better way to connect with your audience, let's talk.
