Associations & Professional Membership Organizations
Strengthening organizations by strengthening connections.
Membership organizations thrive when people feel informed, engaged, and connected to a shared purpose. Through strategic communications, digital experiences, and storytelling, I help associations build stronger relationships with their members and the communities they serve.
Associations play a unique role in bringing professionals, industries, and communities together. Effective communication is essential to attracting new members, strengthening engagement, and demonstrating the value of belonging.
My work with membership organizations focuses on creating communication strategies that inform, connect, and inspire action. Whether developing digital experiences, supporting membership campaigns, or creating content that reflects an organization's mission, my goal is to help associations foster meaningful connections with the people they serve.
Featured Organizations
As Senior Director of Marketing & Communications for IABC Edmonton, I helped strengthen the chapter's communications through strategic planning, digital improvements, and member-focused storytelling. My work supported initiatives that increased engagement, enhanced the member experience, and reinforced the value of professional connection within Edmonton's communications community.
How I helped
Working as part of the board, I led and supported initiatives that strengthened the chapter's communications ecosystem. My contributions included developing marketing strategies, supporting membership campaigns, overseeing website improvements, enhancing digital communications, and exploring new ways to share member stories through content and storytelling.
Selected Work
Impact
Through collaborative leadership and strategic communications, these initiatives helped strengthen how the chapter connected with its members and communicated its value. The work supported a more cohesive digital presence, improved member engagement, and reinforced IABC Edmonton's role as a professional community for communicators.
IABC Edmonton
The Opportunity
Professional associations rely on meaningful communication to attract, retain, and engage members. As member expectations evolve, the chapter needed a communications approach that better reflected its value, improved the digital experience, and created stronger opportunities for ongoing engagement.
Industry: Associations & Membership Organizations
Role: Senior Director, Marketing & Communications
Years: 2024-2026
Focus: Strategic Communications, Member Engagement Digital Experience, Content Strategy
Perspective
Membership is built on more than benefits. It's built on belonging. Effective association communications create opportunities for people to connect, learn, and contribute to something larger than themselves. My approach focuses on building those connections through clear communication, thoughtful digital experiences, and stories that reflect the value of community.
