FEATURED PROJECTS
I’ve had the privilege of collaborating with talented musicians, arts organizations, and cultural institutions to capture authentic stories that resonate. From in-depth interviews and artist profiles to dynamic promotional campaigns and documentary shorts, my portfolio highlights the diversity and depth of Canadian independent arts.
HOW I CAN HELP
Whether you’re an independent artist, cultural brand, or community-minded organization, I bring creative direction, strategy, and user-centered thinking to every collaboration. Together, we’ll craft work that resonates — not just visually, but emotionally and experientially.
CREATIVE
DIRECTION
CONTENT
CREATION
I lead bold, story-forward creative. From campaign concepts to visual identity, I help shape the tone, narrative, and look of projects that leave lasting impressions.
→ Campaign ideation, visual direction, editorial voice, art direction
Videos, photos, promos, reels — all designed to connect. I produce content that reflects culture and moves people, with a deep respect for rhythm, voice, and identity.
→ Mini-docs, interviews, artist promos, music visuals, podcast visuals, social media content
BRAND & STORY
STRATEGY
I help you uncover your deeper narrative and share it with clarity and impact. From message frameworks to campaign storytelling, this is where strategy meets soul.
→ Brand messaging, tone of voice, story arcs, campaign design, content ecosystems
ARTIST MARKETING
CONSULTING
Marketing that doesn’t feel like marketing. I support independent artists in growing their presence with purpose, using story-led strategies that build real connection.
→ Release plans, narrative branding, pitch kits, grant writing support, audience-building strategy
EXPERIENCE AND UX DESIGN
Stories aren’t just told — they’re lived. I use human-centered design to craft experiences that flow, resonate, and keep people engaged at every touchpoint.
→ UX research, user journey mapping, content flow design, digital platform consulting
PARTNERING WITH ORGANIZATIONS
TO ELEVATE ARTS AND CULTURE
I work closely with arts organizations, music labels, festivals, and cultural institutions to create meaningful storytelling campaigns that highlight Canadian independent artists and connect with audiences on a deeper level. If you want to amplify your message and spotlight the cultural voices shaping Canada’s artistic landscape, let’s collaborate.
Ready to tell your story?
Whether you’re an artist, organization, or brand, I’m here to help you create work that resonates and moves people. Let’s connect and start crafting your story.
