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Let's Find Your Story.
Every project starts with a challenge.
Maybe you need to make sense of a complex idea, connect with a new audience, launch something meaningful, or figure out what to say next.
I help organizations, brands and artists turn those challenges into clear strategies, compelling stories and creative work that moves people to understand, connect and act.
What I Bring
Digital Experience
Digital strategy, website content, user experience, audience journeys and digital storytelling.
Strategic Communications
Communication planning, stakeholder engagement, campaigns and organizational communications.
Content & Storytelling
Content strategy, editorial storytelling, video and digital content that gives ideas a clear voice.
Creative Direction
Campaign concepts, brand storytelling, creative leadership and audience development.
How I Work
I don't start with the deliverable. I start with the problem.
Before we decide whether you need a campaign, a video, a website, a content strategy or something else entirely, I want to understand what you're trying to accomplish, who you're trying to reach and what's getting in the way.
From there, we find the story, clarify the opportunity and determine what the work actually needs to be.
The deliverable comes last. The thinking comes first.
01 - UNDERSTAND
The problem, the people and the context.
02 - FIND
The story, opportunity or idea worth pursuing.
02 - BUILD
The strategy, experience and creative work to bring it to life.
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