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Amped!
A space for thinking about music, communications, marketing, storytelling and the creative work behind the work.
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What Film Taught Me About Framing Emotion and Perspective
How documentary filmmaking sharpened my eye for story and the invisible threads that move us Before I ever held a camera, I was a theatre kid — trained to feel energy, to read the room, and to understand story through presence. But it wasn’t until I studied documentary filmmaking at Algonquin College that I learned how to frame emotion, capture nuance, and make meaning through image and edit. In theatre, the audience comes to the story. In film, you bring the story to them —
Jun 3, 20252 min read
What Theatre Taught Me About Story and Experience
How an early foundation in stagecraft shaped my creative instincts and storytelling approach Before I ever picked up a camera, mapped a user journey, or drafted a creative brief — I was on stage, directing live performance. I studied Theatre Arts at Delta State University in Nigeria from 2003 to 2006, with a concentration in directing. It was there, in rehearsal halls and under hot stage lights, that I began to understand story not just as a thing we tell — but as something w
Jun 3, 20253 min read
Theatre, Film, UX — and Everything In Between
How three disciplines shaped my approach to human-first storytelling, design thinking, and creative direction for Canada’s indie artists There’s a common thread running through my work — a commitment to human-first storytelling that connects emotionally, invites participation, and honours the voice behind the message. I didn’t arrive here overnight. This practice was shaped over time through three disciplines that deeply influenced how I create: Theatre, Documentary Film, and
May 28, 20253 min read
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